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Territory Sales Representative

Territory Sales Representative
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Based in Syracuse, NY Region

Job Type: Full-time


As a territory sales representative, your primary role is to increase the sales of Meier’s Creek Brewing Company products. This includes direct account responsibility for key on and off-premises business, securing new distribution in existing and new accounts, and working closely with our distributor network in the assigned territory to maintain/develop all accounts.


Essential Minimum Duties and Responsibilities:

• Assertively pursue new on & off-premise distribution.

• Call on existing key accounts to maintain business and pre-sell upcoming limited releases.

• Execute periodic special events and promotions that generate brand awareness and consumer sampling, as well as new distribution at target accounts.

• Develop and build strong, positive relationships with account staff and distributor sales personnel.

• Complete necessary administrative reporting on a timely basis.

• Visiting both existing and non-buying accounts to secure new or additional draft placements.

• Growing draft distribution for core beer brands and getting a “fast start” on seasonal releases.

• Build and develop relationships with decision makers, management and owners.

• Visiting top chain and independent accounts to grow case sales and market share.

• Focus on securing new distribution, booking displays, and on-shelf merchandising.

• Trade spending and budgeting to maximize promotional activity at key on and off premise accounts, including happy hours, tap attacks, weekly/monthly features, holiday parties, etc.

• Working at special events, beer festivals, or other promotions to bring awareness to the MCBC brand.

• Using the VIP KARMA application to enter sales call notes and account information daily.

• Completing expense reports (monthly) and maintaining a mileage tracker for travel reimbursement.

• Complete ride-along days with distributor representatives and/or managers (work-withs).

• Travel required for training days, sales meetings, market blitzes, and other company activities.

Skills and Qualifications:

· Sales and closing skills

· Strong computer proficiency with prior experience working in CRM

· Passion for craft beer and food.

· Outgoing, sociable and builds genuine relationships with customers.

· Knowledge of the brewing process and willingness to learn more.

· Attention to detail.

· Understanding of technology and ability to troubleshoot with patience.

Preferred Qualifications:

· Previous outside sales/ territory sales experience

· Strong beer knowledge

Physical Requirements:

· Clean driving record and access to your own vehicle

· Ability to life up to 20 lbs and carry into customer locations

*Sales Bonuses

Salary Description

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